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ADB Branded Publications System

The Asian Development Bank, headquartered in Manila, is one of the world's largest development finance institutions. Active throughout Asia and the Pacific, ADB invests in infrastructure, health care, financial and public administration systems, and helps nations manage their natural resources. A highly complex organization, spread across a large part of the world, ADB produces numerous reports, books, working papers, and other publications on a range of topics.

RDA was charged with creating a unified brand look for this diverse and voluminous program without sacrificing editorial independence in the choice and expression of imagery.

Our solution was through the strategic use of ADB's new identity color palette and variations of essential graphic forms.