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Fazal Sheikh at the UN

In the years after the launch of the new UNFPA brand identity we had designed in 2001-02, we developed a number of brand engagement projects, including this exhibition of recent work by artist/photographer Fazal Sheikh. RDA organized and designed the show the United Nations headquarters in New York City in collaboration with the artist. Set in the UN building's main exhibition space, thousands of UN staff, delegates and visitors walked past and through the exhibition – and the monumental, UNFPA-branded title wall – every day for almost two months.