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UNFPA Image Transition Research
RDA principals J├╝rgen Riehle and Margot Perman were commissioned to explore UNFPA's global image and develop a new identity program. After conducting media audits and numerous interviews with staffers, development professionals, NGO officials, beneficiaries, church members, medical personnel, their patients, and journalists, RDA produced a comprehensive survey of results along with a catalog of branding recommendations.
Continue to UNFPA rebranding program>>>