UN World Population Day Spot 2010
Concept & Creative Direction: Jürgen Riehle
Design & Art Direction: Margot Perman
Illustration & Animation: Bran Dougherty-Johnson
Writer: Jürgen Riehle

RDA has been creating UNFPA's annual World Population Day campaigns since 2003. The campaign, which consists of outdoor ads and 30-second video spots, is produced, by RDA, in four languages, and distributed worldwide.