RDA

RDA created the identity for the Guggenheim Museum in New
York as a brand matrix for a global Guggenheim family of mu-
seums. The identity program ranges from print to exhibitions
and retail, and includes a completely reconceptualized signage
system for Frank Lloyd Wright’s iconic building.

RDA created the identity for the Guggenheim Museum in New
York as a brand matrix for a global Guggenheim family of mu-
seums. The identity program ranges from print to exhibitions
and retail, and includes a completely reconceptualized signage
system for Frank Lloyd Wright’s iconic building.

RDA created the identity for the Guggenheim Museum in New
York as a brand matrix for a global Guggenheim family of mu-
seums. The identity program ranges from print to exhibitions
and retail, and includes a completely reconceptualized signage
system for Frank Lloyd Wright’s iconic building.

RDA created the identity for the Guggenheim Museum in New
York as a brand matrix for a global Guggenheim family of mu-
seums. The identity program ranges from print to exhibitions
and retail, and includes a completely reconceptualized signage
system for Frank Lloyd Wright’s iconic building.

RDA created the identity for the Guggenheim Museum in New
York as a brand matrix for a global Guggenheim family of mu-
seums. The identity program ranges from print to exhibitions
and retail, and includes a completely reconceptualized signage
system for Frank Lloyd Wright’s iconic building.