Leeum, Samsung Museum Identity

An art museum in Seoul that comprises three buildings designed by Rem Koolhaas, Jean Nouvel and Mario Botta.

RDA/NY created the museum’s identity program at its inception. According to its mission statement, the "Leeum analyzes and freshly interprets internationally renowned contemporary artworks that reflect new social values, Korean contemporary art that reflects current trends of Korea, and Korean traditional art that demonstrates past ideas of beauty and culture."