ADB Annual Report 2012
The Asian Development Bank, headquartered in Manila, is one of the world's largest development finance institutions. Active throughout Asia and the Pacific, ADB invests in infrastructure, health care services, financial and public administration systems, and helps nations better manage their natural resources.
In 2012, ADB engaged RDA to develop comprehensive new visual identity and publications standards for the organization. The program is set for launch in spring 2014.
ADB asked us to create a design concept for their annual report based on the new standards. The report represents a hybrid between traditional print and digital online formats. Speech bubbles direct users beyond the core report toward a deeper dimension of accessible information, with direct links in digital editions.