#YouthEndFGM identity and Campaign

February 6 is the International Day of Zero Tolerance for Female Genital Mutilation (FGM). For the 2020 theme, "Unleashing Youth Power" , RDA developed a global campaign identity, poster, and online toolkit to help end FGM by 2030. Visually, the campaign takes its cues from the simple card games and picture books associated with childhood and youth, an innocent, playful aesthetic that's in stark contrast to the violent reality of FGM experienced by thousands of girls. The campaign is disseminated through social media and, in addition to young people, targets politicians, advocates, and the media.