Guggenheim NY Identity & Signage

RDA created the identity for the Guggenheim Museum in New York as a brand matrix for a global Guggenheim family of museums. The identity program ranges from print to retail, and includes a completely reconceptualized signage system for Frank Lloyd Wright's iconic building.

Related projects:
Guggenheim Venice
Guggenheim Bilbao
Guggenheim Abu Dhabi
Guggenheim Vilnius