Leeum/Samsung Museum of Art Identity

The Leeum is a new art museum in Seoul that comprises three buildings, designed by Rem Koolhaas, Jean Nouvel and Mario Botta. The Samsung Foundation selected RDA to create the identity program for the museum. According to its mission statement, the "Leeum analyzes and freshly interprets internationally renowned contemporary artworks that reflect new social values, Korean contemporary art that reflects current trends of Korea, and Korean traditional art that demonstrates past ideas of beauty and culture."