Sound Postings Identity

Sound Postings was established as the administrative node for Yo-Yo Ma's various creative, musical and educational activities. The name refers to a dowel inside string instruments that is sometimes referred to as the instrument's "soul".

After developing the brand identity, website, and exhibition for the Silk Road Project, Yo-Yo Ma asked RDA to design the identity for his office. Reflecting the personal, physical nature of the artist's work, the identity suite is embossed on hand-made paper.