Guggenheim Wayfinding and Signage

After designing the visual identity for the Guggenheim, RDA developed a new signage and wayfinding system for Frank Lloyd Wright’s iconic Solomon R. Guggenheim Museum. The project reconceptualized the signage from the ground up, integrating Wright's spiral with the levels of the Gwathmey Siegel addition to create a seamless visitor experience while, crucially, making the system ADA compliant.