Bill T. Jones Identity

A visual identity for an iconic artist: the color relates to a crucial events in Bill’s life, while the bold type and kinetic imagery approximate his choreography’s physical impact.

During 5-year collaboration with choreographer Bill T. Jones we developed the new brand identity, along with publications, campaigns and a monograph. We also wrote, designed & produced the award-winning performance book for Chapel/Chapter, and created campaigns for the company’s gala events.