UNFPA Brand Identity

UNFPA is the world's largest organization committed to improving reproductive health and reducing maternal mortality.

Based on research on four continents, RDA/NY developed a comprehensive branding program for the United Nations Population Fund. It includes visual identity standards, publications, signage, packaging, campaigns, and website. The program was launched simultaneously in over 160 countries. The year after the launch, UNFPA recorded the highest number of donors in its history.