Le Midi Wine Bar

RDA/NY designed the brand identity, naming, signage, and interiors for Le Midi, taking cues from 1960s newspaper mastheads and French New Wave cinema.

Le Midi brings a Mediterranean tradition to Chicago: l’heure d’apéro, the time before dinner or after a show to take a glass of wine and a few selected bites. The wine bar is a new hospitality anchor in Wicker Park, a rapidly changing Chicago neighborhood. Reflecting the esthetics of French New Wave films, the design uses bold typography, brass, leather and wood, and collage art created by RDA principal Margot Perman to evoke a specific era and lifestyle.

Le Midi has been listed among the Top 3 new bars and Top 3 new restaurants by Chicago Magazine and has been featured in the New York Times Travel section.