Guggenheim Museum Signage System

Frank Lloyd Wright’s iconic spiral was not meant to have floor numbers. With a new building addition it became necessary to rethink visitor wayfinding for the entire space.

How to navigate visitors between level galleries and continuously sloping ramps? We rethought the wayfinding from the ground up, integrating Frank Lloyd Wright's spiral with the addition’s level stories to create a seamless, ADA compliant visitor experience.